Hello, and welcome back to our series of posts on the direct benefits that companies can reap from improved Website performance. As we stated in the first post of the series, a faster Website directly benefits all three of the basic business initiatives… increase revenue, reduce cost, and provide better service. In today’s post, we will address the ways in which your faster Website will reduce your monthly and annual costs.
1) Double Dip – Investments in content delivery also give you better SEO!
We touched upon this in our revenue gain post, but it does apply to both sides of the story. Many businesses are pouring huge resources into ranking higher on Google for their target keywords, and those mysterious algorithms can literally make or break an organization’s success. SEO is historically a very complicated, expensive process that needs to be outsourced, but the good news is that Google has now changed its algorithms to include Website load time. This means that companies can automatically achieve higher rankings through faster Website load times. Why would you not want your website to perform? If SEO was the only concern here, it would STILL be worth the investment in acceleration!
2) Lowered Developer Costs
Traditionally, there have been a number of things that can be tweaked in the Website’s code to achieve a faster page load time. These include minimizing HTTP requests, putting stylesheets at the top, avoiding CSS expressions, reducing DNS lookups, reducing cookie size, and myriad others. In spite of the fact that all of these changes can shorten page load, they are still “band-aid” solutions, and don’t actually fix the inherent problems of the Internet. Marketing has changed tremendously over the past few years, and it is now necessary to “load up” Websites with the rich, interactive, and subsequently large applications that users are becoming so accustomed to. Developers are struggling to reconcile speed and content. When cloud acceleration, also known as dynamic acceleration, is used, you will need less developer manpower to tweak the code for optimal Website performance. Put whatever applications that you want on your site, and we will handle the rest!
3) Decreased Infrastructure Management
Most people rely on edge caching to get their content to users as quickly as possible. One of the problems with this lies in the inability to cache dynamic content, which we touched on in a prior post, but there is a whole other problem that needs to be addressed here as well… infrastructure management. To put it simply, those thousands of copies of your data around the world need to be updated. They all have different expiration times, and the potential for error in their updating is huge. Your customers need to see the most up-to-date version of your site. The problem is that when caches get “stuck,” it’s not only your customers that miss out… your IT department needs to work to keep things running smoothly. This adds up to a large internal cost when all is said and done, and delivering from the source starts to make a whole lot more sense 
When considering the mitigation of these costs AND the additional revenues generated, it is obvious that Website and application performance should be top of mind. Stick with us, and we will wrap the series up and show you how it can also improve customer service!
Chris Gragtmans
